Chapter 04 · 2026 · Marketplaces · in progress
Tassel
A booking platform connecting graduating UCLA students with student photographers in Los Angeles.
- Skills
- Stack
- Next.js · TypeScript · Tailwind · Vercel
Problem
I have shot graduation sessions for several years and have talked with other photographers who do the same work. The same three problems come up:
- Scheduling happens over direct messages, with no shared calendar. Double-booking and last-minute changes are common.
- Pricing is negotiated each time. Photographers have no reference for what similar sessions cost, and students cannot tell whether a quote is reasonable.
- Details like location, length and deliverables are agreed informally, with no record either side can check.
Underneath these is discovery. Photographers are spread across Instagram, personal sites and group chats. A student cannot see all their options, and a good photographer with a small network does not get found. Tassel starts with a shared directory, since scheduling and pricing structure depend on having one.
What exists now
Version 0 is a clickable prototype with no backend. Every screen runs on made-up data that is labeled as demo data: a feed of recent work, search and filters, photographer profiles, side-by-side comparison, booking requests, an inbox, messages and reviews. Its purpose is to test the flow with photographers and students before building the data model.
What comes next
- Walk photographers and students through the prototype and note where the flow breaks.
- Build version 1: accounts, booking, messaging and reviews, with event tracking from the start.
- Pilot with a single graduating class.
The main measure of success is completed sessions per week during the booking window. Pricing suggestions wait until the pilot produces real booking data.